VICTORIA
JONES
Fractional CMO & Growth Strategist for B2B organizations at inflection points.
Every organization has an anthem. A unifying idea that connects purpose, performance, and people. The CEOs who find it and build their strategy around it are the ones who stop competing on noise and start competing on clarity.
Clarify the corporate narrative, modernize marketing systems, and elevate customer experience, so marketing operates as a lever for revenue and enterprise value.
Clarify the corporate narrative, modernize marketing systems, and elevate customer and digital experience.
CORPORATE NARRATIVE & POSITIONING
Align leadership, sales, and the market around a clear, differentiated story.
When your company outgrows its original story, growth stalls. A Strategic Growth Narrative reframes you from “vendor” to “strategic partner,” giving every function a shared language for how you create value.
Corporate narrative and value proposition development
Category and whitespace strategy
Message architecture by segment/ICP and buyer stage
Executive and investor story (board, PE, and founder narratives)
Sales, HR, and internal communications alignment
MODERN MARKETING SYSTEMS
Transform disconnected tactics into a connected, data‑driven marketing engine.
Most teams are drowning in tools and tactics but lack a system. I help you design a modern marketing ecosystem that uses technology and data to focus effort, prove impact, and scale what works.
Marketing operating model and org design recommendations
Tech stack audit and roadmap (automation, CRM, analytics, content, ABM)
AI‑enabled marketing workflows and governance
KPI frameworks, dashboards, and reporting rhythms
Demand generation and ABM program design and optimization
CUSTOMER EXPERIENCE & JOURNEY
Design experiences that connect your anthem to every customer touchpoint.
Growth happens when your best customers recognize themselves in your story and feel that recognition across the journey. I help you translate insight into journeys and experiences that drive retention, expansion, and advocacy.
Customer and market insight synthesis
ICP definition and prioritization
End‑to‑end customer journey mapping (awareness to renewal/expansion)
Experience principles and service narratives that guide product, sales, and marketing
Cross‑functional alignment workshops to turn insights into action
DIGITAL EXPERIENCE & CONTENT
Make your digital presence work like your best salesperson and strategist.
Your website and digital channels are where your corporate narrative, customer experience, and marketing systems converge. I ensure your digital experience is built to generate, capture, and convert demand.
Website and digital ecosystem strategy and oversight
UX and content architecture aligned to your growth narrative and GTM
Thought‑leadership and content platforms that feed demand and sales enablement
SEO, search, and on‑site experience recommendations to support the pipeline
Content governance, playbooks, and AI‑assisted content workflows