Is this an Anthem moment? When your company hits its next stage of growth, yesterday’s story and systems stop working. You feel it in stalled pipeline, inconsistent messaging, and marketing that can’t keep up with your ambitions.

I work with C-Suite leaders when they are:

  • Redefining category position or entering new markets

  • Modernizing marketing, content, and digital experience for scale

  • Backed by private equity and executing a value‑creation plan

  • Integrating acquisitions or shifting from services to solutions

What We Do

Strategic Growth Narrative
Align leadership around a clear corporate narrative, value proposition, and message architecture that repositions.

Go‑to‑Market & Demand Engine
Clarify ICP and buying journeys, design offers and campaigns, and build a scalable demand and ABM engine tied to pipeline and revenue, not vanity metrics.

Modern Marketing System
Redesign your marketing stack, website, content platform, analytics, and automation to operate as a connected, data‑driven ecosystem.

Fractional CMO Leadership
Provide executive‑level marketing leadership to guide teams, agencies, and partners through execution and ongoing optimization.

The Anthem Growth Narrative System

A structured 6‑phase method to move from confusion to clarity, from activity to growth.

1.     Discover – Executive, customer, and market insight; funnel and MarTech audit for a performance baseline.

2.     Define the Anthem – Corporate narrative, value proposition, category, and whitespace, message architecture.

3.     Design the GTM – ICP and segment focus, offers, content, and ABM themes, sales enablement requirements.

4.     Build the System – Website and digital experience plan, campaigns, automation, dashboards.

5.     Activate Leadership & Teams – Workshops, playbooks, brand governance, sales, and field rollout.

6.     Optimize for Growth – 90‑day performance cycles, KPI reviews, experiment roadmap, and coaching.

Victoria Jones Experience