FRACTIONAL CMO / BRAND STRATEGY / MARKETING LEADER / GROWTH ARCHITECT

Victoria Jones is a fractional Chief Marketing Officer, brand strategist, and growth architect with more than two decades of experience guiding Fortune 100 & 500 companies, private-equity firms, and mid-market businesses through transformation. She has led large-scale brand and digital initiatives, building unified go-to-market strategies, integrated digital ecosystems, and content platforms that significantly increased lead performance. Earlier in her career, she founded and scaled an award-winning brand consultancy that partnered with global clients across consumer, industrial, and technology sectors.

Today, Victoria partners with B2B organizations to accelerate growth through fractional and project-based engagements. Her focus areas include brand repositioning, go-to-market strategy, content and lead-generation systems, marketing transformation, AI-enabled marketing operations, and leadership alignment. Known for uniting creativity, analytics, and business discipline, she helps organizations clarify growth opportunities, modernize marketing operations, and connect storytelling to measurable results.

TYPICAL ENGAGEMENTS

— Fractional CMO / interim brand & marketing leadership
— Brand repositioning and go-to-market strategy
— Content and lead-generation strategy & execution
— Marketing transformation, website development & AI enablement
— Executive workshops and strategic narrative development
— Leadership alignment & brand governance

AI & MARKETING INNOVATION
Recognized as an early AI-driven marketing leader, Victoria integrates artificial intelligence into research, workflow design, automation, and creative development. She builds AI frameworks that help teams operate smarter and faster, while protecting creativity, strategic judgment, and brand integrity. Her belief: “AI doesn’t replace the strategist. It amplifies speed, insight, and inspiration.”

LEADERSHIP PHILOSOPHY
Victoria leads with curiosity, empathy, and purpose. Guided by her mantra, “Show up to give,” she believes the strongest marketing leaders serve as architects of connection, aligning people, purpose, and performance.

A global thinker and lifelong learner, she was born in Antwerp, Belgium, has lived and worked across Europe and the U.S., and studies perfumery in Grasse, France, as an outside-of-marketing hobby.

BOARD SERVICE
Victoria serves on the Board of Directors for Kleen-Tex Industries, a global manufacturer with operations across the U.S., Europe, and Asia, where she advises on brand modernization, innovation, and digital transformation.