ABOUT VICTORIA JONES
Founder of Brand Anthem and a fractional CMO for B2B leaders who know their company has outgrown its story and its marketing systems. For more than 20 years, I’ve helped organizations navigate growth, transformation, and repositioning by aligning leadership around a strategic narrative and building the marketing infrastructure to support it.

My work lives where strategy, storytelling, and modern marketing operations meet. I help you answer three questions with conviction:

1— Who are we now, in this market, at this stage?
2— How do we show up in a way that customers, investors, and employees feel?
3— How do we design marketing as a system that reliably supports growth?

EXPERIENCE THAT SHAPES MY APPROACH — Over my career, I’ve sat in nearly every seat around the growth table: founder, agency leader, in‑house executive, and board director.

• Brand Fever – Founder & President (acquired)
  I built and exited an award‑winning brand consultancy that guided brand, digital, and go‑to‑market strategy for clients including Coca‑Cola, UPS, Georgia‑Pacific, Cox Communications, Mohawk Industries, and Bosch Rexroth. Our work spanned global brand systems, employer brand, and integrated digital ecosystems.

• ABM Industries – Vice President, Brand Strategy & Digital Experience
  At this 8B Fortune 500 company, I led the largest rebrand in its history, repositioning ABM from a facilities services provider to a technology‑enabled infrastructure solutions partner. I unified five enterprise websites into a single digital ecosystem and launched a thought‑leadership platform that drove 25% of marketing‑qualified leads.

• Fractional CMO & Principal, Brand Anthem
  Today, I partner with mid‑market, privately held and PE‑backed B2B organizations, often at inflection points like new investment, acquisitions, or stalled growth, to define their Strategic Growth Narrative and modernize their marketing engines.

• Board Director, Kleen‑Tex Industries
  As a board member for this global manufacturer, I advise on digital transformation, ERP modernization, global brand strategy, and innovation, bringing a commercial, operator’s lens to every decision.

This combination of board‑level perspective, enterprise transformation, and entrepreneurial experience means I understand the pressures your leadership team and investors feel, and how marketing can help.

AI‑ENABLEMENT — I’ve been integrating AI into marketing strategy and creative workflows long before it was mainstream, using it to accelerate research, segmentation, content, and testing while protecting brand voice and creative integrity. AI doesn’t replace the strategist. It amplifies their ability to see patterns, generate options, and focus human judgment where it matters most.

HOW WE WORK TOGETHER — If you’re a founder, CEO, or PE operating partner leading a B2B company through growth or transformation, we can work together in a few ways:

• Anthem Diagnostic – a short, focused engagement to assess your narrative, marketing system, and opportunities

• Strategic Growth Narrative Intensive – a project to define or reframe your corporate narrative and go‑to‑market story

• Anthem GTM & System Build – a deeper engagement to modernize your marketing ecosystem

• Fractional CMO Retainer – ongoing leadership 1–3 days per week

A clear anthem, a focused plan, and a system that can carry your story into the market at scale.

LEADERSHIP PHILOSOPHY — I lead with curiosity, empathy, and purpose. Guided by my mantra, “Show up to give,” I believe strong marketing leaders serve as architects of connection, aligning people, purpose, and performance. From Antwerp, Belgium, and raised in the U.S. Virgin Islands, I bring a global sensibility shaped by living and working across Europe and the U.S. Now based in Atlanta and part-time in Pensacola, I am married with two children and a brilliant red standard poodle who keeps the household entertained. A lifelong learner, she studies perfumery in Grasse, France, as an outside-of-marketing hobby.